LiveFPL Usability Evaluation

Evaluating a live fantasy football platform to identify usability issues and redesign key interactions that improve the overall user experience.

Role — Lead UX Designer

Methods — Usability Evaluation, User testing, UI redesign

Problem statement

Finding critical information quickly wasn't always intuitive.

LiveFPL users rely on real-time data to make decisions during live matches, where speed and clarity are essential. This usability evaluation explored how users interacted with key workflows to uncover friction points and identify opportunities for a more intuitive experience.

EXISTING LIVEFPL LIVE RANK FEATURE

EVALUATION METHODS

Combining expert evaluation with user feedback.

Heuristic Evaluation

Reviewed the interface against usability principles to identify navigation, hierarchy and interaction issues.

10 heuristics

Heuristic Evaluation

Reviewed the interface against usability principles to identify navigation, hierarchy and interaction issues.

10 heuristics

Moderated User Testing

Observed five experienced Fantasy Premier League managers completing realistic tasks using a think-aloud protocol.

5 participants

Moderated User Testing

Observed five experienced Fantasy Premier League managers completing realistic tasks using a think-aloud protocol.

5 participants

Task Analysis

Evaluated two high-frequency workflows: - Accessing the website - Checking a user's live rank

2 key tasks

Task Analysis

Evaluated two high-frequency workflows: - Accessing the website - Checking a user's live rank

2 key tasks

Usability Findings

Issues were categorised by severity and user impact to prioritise the redesign recommendations.

8 key issues

Usability Findings

Issues were categorised by severity and user impact to prioritise the redesign recommendations.

8 key issues

KEY FINDINGS

Turning usability issues into design improvements.

The most significant usability issues were translated into clear design recommendations and visual concepts. The examples below illustrate how user insights informed interface improvements.

DESIGN IMPROVEMENTS

Reducing friction through design.

The insights and design recommendations identified during the usability evaluation were translated into high-fidelity interface concepts. The following examples demonstrate how early sketches and wireframes evolved into polished UI improvements aimed at reducing friction across key user journeys.

IMPROVEMENT 01 - SUPPORTING CONFIDENT ONBOARDING

Existing Experience

Insights:

Limited navigation controls reduced users' ability to recover from mistakes during onboarding.

● Limited navigation controls reduced users’ ability to recover from mistakes during onboarding.

Lack of input validation feedback reduced user confidence during account linking.

● Lack of input validation feedback reduced user confidence during account linking.

Users lacked confidence in identifying the correct ID, resulting in account mislinking.

● Users lacked confidence in identifying the correct ID, resulting in account mislinking.

Proposed Experience

01 USER CONFIDENCE

Prioritised team rank so users can immediately access their primary performance metrics.

02 INPUT VALIDATION

Confirm the selected team before linking an account.

03 NAVIGATION RECOVERY

Provide onboarding support without interrupting the login flow.

IMPROVEMENT 02 - ENHANCING INFORMATION HIERARCHY

Existing Experience

Insights:

Limited feedback reduced confidence when interacting with player statistics.

● Limited navigation controls reduced users’ ability to recover from mistakes during onboarding.

Users struggled to locate specific information because of a lack of clear visual hierarchy.

● Users struggled to locate specific information because of a lack of clear visual hierarchy.

Users expected rank and score to be immediately visible on the live rank page.

● Users expected rank and score to be immediately visible on the live rank page.

Proposed Experience

01 PRIORITIED METRICS

Prioritised team rank and score so users can immediately access their performance metrics.

02 TASK-BASED NAVIGATION

Added navigation to allow users to move between key features without excessive scrolling.

03 STRUCTURED DATA VIEWS

Task-focused navigation and separated content into dedicated sections to reduce cognitive load.

EXPECTED IMPACT:

Reduced onboarding friction

Faster access to live data

Improved discoverability

Clearer feedback and guidance

• Reduced onboarding friction

• Faster access to live data

• Improved discoverability

• Clearer feedback and guidance

User IMPACT

• Reduced onboarding friction

• Faster access to live data

• Improved discoverability

• Clearer feedback and guidance

Increase successful sign-ups and lower drop-off rates

Encourages repeat engagement and customer retention

Key features easier to discover, increasing usage

Decrease the need for users to seek external help

• Increase successful sign-ups and lower drop-off rates

• Encourages repeat engagement and customer retention

• Key features easier to discover, increasing usage

• Decrease the need for users to seek external help

BUSINESS IMPACT

• Increase successful sign-ups and lower drop-off rates

• Encourages repeat engagement and customer retention

• Key features easier to discover, increasing usage

• Decrease the need for users to seek external help

EVALUATION

From Insights to Outcomes

Prioritising key information improved usability in a data-heavy interface.

Small interaction changes had a significant impact on user confidence.

Designing for live match scenarios required balancing information density with clarity.

User testing uncovered friction points that were not apparent through interface reviews alone.

● Prioritising key information improved usability in a data-heavy interface.

● Small interaction changes had a significant impact on user confidence.

● Designing for live match scenarios required balancing information density with clarity.

● User testing uncovered friction points that were not apparent through interface reviews alone.

● Prioritising key information improved usability in a data-heavy interface.

● Small interaction changes had a significant impact on user confidence.

● Designing for live match scenarios required balancing information density with clarity.

● User testing uncovered friction points that were not apparent through interface reviews alone.

Contact

Interested in working together?

I'm always happy to chat about research-led product design, UX opportunities, or simply exchange ideas about building better products. If my work resonates with you, I'd love to hear from you.

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