USER TESTING & IMPLEMENTATION
Role — Lead UX Designer
Methods — Usability Evaluation, User testing, UI redesign
Duration — 2 weeks
Problem statement
LiveFPL users rely on real-time data to make decisions during live matches, where speed and clarity are essential. This usability evaluation explored how users interacted with key workflows to uncover friction points and identify opportunities for a more intuitive experience.
EXISTING LIVEFPL LIVE RANK FEATURE
EVALUATION METHODS
KEY FINDINGS
The most significant usability issues were translated into clear design recommendations and visual concepts. The examples below illustrate how user insights informed interface improvements.
DESIGN IMPROVEMENTS
The insights and design recommendations identified during the usability evaluation were translated into high-fidelity interface concepts. The following examples demonstrate how early sketches and wireframes evolved into polished UI improvements aimed at reducing friction across key user journeys.
IMPROVEMENT 01 - SUPPORTING CONFIDENT ONBOARDING
Existing Experience
Insights:
03
02
01
Limited navigation controls reduced users' ability to recover from mistakes during onboarding.
Lack of input validation feedback reduced user confidence during account linking.
Users lacked confidence in identifying the correct ID, resulting in account mislinking.
Proposed Experience
01 USER CONFIDENCE
Prioritised team rank so users can immediately access their primary performance metrics.
02 INPUT VALIDATION
Confirm the selected team before linking an account.
03 NAVIGATION RECOVERY
Provide onboarding support without interrupting the login flow.
IMPROVEMENT 02 - ENHANCING INFORMATION HIERARCHY
Existing Experience
Insights:
03
02
01
Limited feedback reduced confidence when interacting with player statistics.
Users struggled to locate specific information because of a lack of clear visual hierarchy.
Users expected rank and score to be immediately visible on the live rank page.
Proposed Experience
01 PRIORITIED METRICS
Prioritised team rank and score so users can immediately access their performance metrics.
02 TASK-BASED NAVIGATION
Added navigation to allow users to move between key features without excessive scrolling.
03 STRUCTURED DATA VIEWS
Task-focused navigation and separated content into dedicated sections to reduce cognitive load.
Reduced onboarding friction
Faster access to live data
Improved discoverability
Clearer feedback and guidance
Increase successful sign-ups and lower drop-off rates
Encourages repeat engagement and customer retention
Key features easier to discover, increasing usage
Decrease the need for users to seek external help
EVALUATION
Prioritising key information improved usability in a data-heavy interface.
Small interaction changes had a significant impact on user confidence.
Designing for live match scenarios required balancing information density with clarity.
User testing uncovered friction points that were not apparent through interface reviews alone.
Contact
Interested in working together?
I'm always happy to chat about research-led product design, UX opportunities, or simply exchange ideas about building better products. If my work resonates with you, I'd love to hear from you.